Digg, which first launched in 2004, has been rebuilt from the ground up by a team of 10 engineers from Betaworks, a company that spent years learning the news game with News.me. But can they bring Digg back to its former glory?
Sporting a new minimalist look and big plans for the future, Digg.com has relaunched in the hope of becoming your favorite social news and link aggregator. The Web site was a big hit with users during its heyday, and with the new look and matching iPhone app, Digg could win users back -- if the company makes the right development decisions.
For some history, once Digg went to what it called Version 4 back in 2010, users fled the site in droves because the company replaced user-generated content with sponsored content from major news sites. Since then, Reddit (a similar news aggregator) has taken over as the top user-generated news site and many ex-Digg users have taken up residence there.
It's important to note that the launch of Digg 1 doesn't include everything the team from Betaworks envisions, so I am reviewing an early version of the product (and it will show). To log in to Digg, you'll need to sign in through your Facebook account, an unsavory, but temporary measure to stave off spammers. There is currently no comment system in version 1 (a huge part of link aggregator sites like Digg and Reddit), but the developer blog promises it's a feature that is coming soon. While the Digg site is a work in progress, check back here as it evolves over the coming months for updates to the review on the new features as they become available.