Jolla

Jolla phone is a colorful, Sailfish OS-powered Android alternative for $540

With even Microsoft struggling to make much impact on the smartphone world with Windows Phone, and BlackBerry's outlook looking less than brilliant, launching a new phone with an entirely new operating system might seem like a risky decision.

Jolla doesn't seem worried, though. The Finnish company reckons its Sailfish OS software -- which supports numerous Android apps -- together with its colorful, case-swapping phone, also called Jolla, will succeed where others haven't.

The Jolla phone is currently being shipped out to early preorder customers across Europe for 399 euros (around US$540), although Jolla couldn't say when it will be available anywhere else at the time of writing.

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