BERLIN -- After being announced ahead of the IFA tech show, we have finally been able to get our hands on LG's latest smart watch, the G Watch R, here in Germany.
Although it's not long since LG unveiled its square G Watch at Google's developer conference, LG says that is best seen as a reference device. The G Watch R, with its round screen, properly shows the company's vision for the future of wearables.
There's no word on price yet for the new watch, but LG did say that it will be more expensive than existing smart watches -- expect it to be somewhere north of £200 (which converts to roughly $330 or AU$350) when it goes on sale towards the end of September.
The standout feature of the G Watch R is of course its display. Although we've seen a round Android Wear device from Motorola -- the Moto 360 -- LG's watch uses a completely round screen, rather than requiring a flat, cut-off bit at the bottom.
LG, therefore, argues that it is in fact the first truly circular display on a smart watch.
Underneath is a heart-rate monitor. It can keep track of how intensely you're exercising and if you've opted for one of the sports-watch faces, you can see your heart rate as well as steps and even altitude right on the face.
LG said this watch has been in development for two years. "The direction we pursue of smartwatches combines high technology with sophisticated design," the company said in a statement. "Our product is functional rather than minimal. It is stylish rather than plain."