In the late 1970s, the newly formed Apple Computer began pitching the virtues of personal computing. Text-heavy and forward-looking, the early Apple ads touted the virtues of personal computers for functions like word processing, education, and home office use, and leaned on all-American high achievers -- Ben Franklin, Henry Ford, and Thomas Edison.
This tear sheet shows an ad for the Apple-1 System, sold for $666.66, which appeared in magazines and newspapers in July 1976.
A youthful indiscretion, perhaps? Microsoft co-founder Bill Gates, clad casually in a blue polo shirt, showed up in those early days of the Macintosh to praise it as "something that's really new and captures people's imaginations."