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Christmas Gift Guide

End of an era

The Postmaster-General

A phone...for your computer

The Ericofon

The Wallfone

The Commander-T

Going mobile

Take it anywhere!

Freedom

I said 'sell' McCloy!

Versatility

Celebrity appeal

Before 4G, the NBN and dial-up, Telstra spruiks the joys of the rotary phone to the public.

Caption by / Photo by Telstra

A float for the Postmaster-General's Department in the 1956 Moomba parade. Founded in 1901, the Department looked after all telecommunications and post until 1975, when it was split into Telecom and Australia Post.

Caption by / Photo by Telstra

Long before politician Philip Ruddock quizzed a Parliamentary inquiry about Skype, calling it a "telephone you use on a computer," Telecom was spruiking the computer phone in 1985.

Caption by / Photo by Telstra

The Ericofon had a 2-metre spiral cord for 'mobility' and a handset in a nice shade of 'acrylic nail' red.

Caption by / Photo by Telstra

The Wallfone, which introduced us to the concept of 'parking the handpiece' when the phone wasn't in use.

Caption by / Photo by Telstra

In the '80s, the Commander-T combined a telephone with an intercom, making visits from boy scouts easier than ever before.

Caption by / Photo by Telstra

A retro advertisement for the Touchfone -- now all but obsolete in Australian homes.

Caption by / Photo by Telstra

Telecom made a big splash when it launched its mobile network, creatively dubbed 'MobileNet', in the 1980s, sending skydivers down over the Opera House and recruiting plenty of men in Lycra (one of whom appears to be modelling the popular '80s fashion of 'calculater on the chest').

Caption by / Photo by Telstra

A photograph used to promote the launch of MobileNet.

Caption by / Photo by Telstra

Nothing says freedom like a portable phone bolted onto an 'attache' case.

Caption by / Photo by Telstra

Telecom promoted its Mobile Phone as a great solution for the savvy businessman on the go.

Caption by / Photo by Telstra

More marketing for the Telecom Mobile Phone.

Caption by / Photo by Telstra

'Baby Face' John Burgess put his star cred behind a different wheel to promote Telecom's Mobile Phone.

Caption by / Photo by Telstra
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