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Will.i.am wants us to believe that the Puls smartband isn't your average wearable. To that end, the gadget boasts built-in 3G connectivity.
That built-in cellular connectivity -- coupled with Bluetooth and Wi-Fi -- means that you can use the Puls as a phone to make calls and send emails.
Phone service is required, and comes care of a partnership with AT&T. The Puls.
The always-connected nature of the device, and the lack of a smartphone requirement, makes it an interesting option for someone who wants to communicate but doesn't necessarily need a phone to do it.
Of course, the Puls can also tell the time.
The Puls we saw was equipped with the Minuum keyboard.
I checked Minuum out a few months ago, and my biggest complaint was that it would make far more sense on your wrist than it does on a phone. And here we are.
Of course if you'd rather not type, you can just use the Puls' built-in microphone and dictate your message.
"AneedA" is the Puls' own voice-controlled assistant. It functions much like Siri or Google Now: ask it a question, tell it to send a message or search for a song to play, and it'll do just that.
Unsurprisingly enough, a device developed by Will.i.am puts music front and center. You can ask the watch to identify a song, and add that song to your library.
The Puls offers 16GB of storage space. And if you'd like to share your music with the world, there are speakers, too.
There's currently no word on when the Puls will be available, or how much it'll cost. We do know that it'll be available in a number of colors, and in gold and diamond-studded variants, for the well-heeled, fashionable sort.