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The line outside spanned three sides of a city block.

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The event took place at the former Nokia theater in Times Square, now known as the Best Buy Theater.

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A militaristic truck housed game demo stations.

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The first people in line said they had been there since around 5 p.m.

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More Halo fans.

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Artist Phil Noto signed copies of his Halo comic book.

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Didn't anyone tell these kids Halo: Reach is rated M?

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A portable game demo station, housed in a truck.

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The crowds at the theater entrance.

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Fans hoping to snag a T-shirt being tossed into the crowd.

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A cardboard Halo standee.

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Dozens of standalone demo stations were set up inside.

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A life-size statue of a game character.

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Inflatable energy swords were a popular freebie.

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More game demo stations.

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The main room in the theater.

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Still more Halo demo stations.

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Another life-size statue.

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It's not Master Chief, but the resemblance is uncanny.

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I suspect these guys really like Halo.

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A mini Best Buy store inside the theater was set up to assist all your Halo purchasing needs.

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Fans waiting for a turn in the ongoing multiplayer tournament.

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Another Halo character.

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The Best Buy theater stage being prepped for rapper Kid Cudi.

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If it's a gaming event, neon-colored beverages can't be far behind.

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More gameplay from inside the theater.

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Any of these kids could easily take me apart in Halo: Reach.

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My able co-photographer, AOL Games Editor-in-Chief Libe Goad.

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