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The location for Microsoft's Xbox 360 press briefing

Updated:Caption:Photo:Dan Ackerman/Libe Goad
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The entry line quickly grew around the corner.

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The list you *didn't* want to be on.

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Fable creator Peter Molyneux waits outside before the presentation.

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Because with the Kinect camera, you jump a lot -- get it?

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A Cirque holdover from the previous evening.

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Waiting for the presentation to begin.

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Another entry in the popular, and now annual, Call of Duty series.

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Kinect gets an official logo.

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Metal Gear creator Hideo Kojima demoed a new game in that series.

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Peter Molyneux talked about, but showed little of, Fable III.

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Halo is also in danger of becoming an annual franchise.

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Another view of Halo Reach

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A detailed view of the Kinect camera.

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Demoing the potentially most interesting Kinect feature -- video chat.

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ESPN is coming to Xbox Live, at no additional cost.

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It's not a Nintendog, it's a Kinectimal.

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One of the more "hands-on" Kinect games demoed.

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Kinect Sports seemed very similar to Wii Sports, just with more running in place.

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A surprisingly impressive performance on Dance Central (which is not your typical Harmonix music game).

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All the launch titles for the Kinect system.

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A close-up view of the Kinect and the new Xbox 360 design.

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EA also chose a downtown LA theater for its press briefing.

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Medal of Honor made a comeback appearance, but looked suspiciously like EA's Battlefield: Bad Company.

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A live 24-person deathmatch.

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Another view of Medal of Honor's multiplayer game.

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Sure to delight parents everywhere -- EA now has a loyalty program for gamers called the Gun Club.

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Former Microsoft exec Peter Moore, now with EA Sports, gets a cameo in a trailer for EA's new MMA fighting game.

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Hall of Famer Joe Montana shows up to endorse Madden NFL 11.

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A brief glimpse of The Sims 3 for consoles.

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Finally, the biggest original game of the show so far -- EA's Bulletstorm.

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