The location for Microsoft's Xbox 360 press briefing
Photo by: Dan Ackerman/Libe Goad
The entry line quickly grew around the corner.
Photo by: Dan Ackerman/Libe Goad
The list you *didn't* want to be on.
Photo by: Dan Ackerman/Libe Goad
Fable creator Peter Molyneux waits outside before the presentation.
Photo by: Dan Ackerman/Libe Goad
Because with the Kinect camera, you jump a lot -- get it?
Photo by: Dan Ackerman/Libe Goad
A Cirque holdover from the previous evening.
Photo by: Dan Ackerman/Libe Goad
Waiting for the presentation to begin.
Photo by: Dan Ackerman/Libe Goad
Another entry in the popular, and now annual, Call of Duty series.
Photo by: Dan Ackerman/Libe Goad
Kinect gets an official logo.
Photo by: Dan Ackerman/Libe Goad
Metal Gear creator Hideo Kojima demoed a new game in that series.
Photo by: Dan Ackerman/Libe Goad
Peter Molyneux talked about, but showed little of, Fable III.
Photo by: Dan Ackerman/Libe Goad
Halo is also in danger of becoming an annual franchise.
Photo by: Dan Ackerman/Libe Goad
Another view of Halo Reach
Photo by: Dan Ackerman/Libe Goad
A detailed view of the Kinect camera.
Photo by: Dan Ackerman/Libe Goad
Demoing the potentially most interesting Kinect feature -- video chat.
Photo by: Dan Ackerman/Libe Goad
ESPN is coming to Xbox Live, at no additional cost.
Photo by: Dan Ackerman/Libe Goad
It's not a Nintendog, it's a Kinectimal.
Photo by: Dan Ackerman/Libe Goad
One of the more "hands-on" Kinect games demoed.
Photo by: Dan Ackerman/Libe Goad
Kinect Sports seemed very similar to Wii Sports, just with more running in place.
Photo by: Dan Ackerman/Libe Goad
A surprisingly impressive performance on Dance Central (which is not your typical Harmonix music game).
Photo by: Dan Ackerman/Libe Goad
All the launch titles for the Kinect system.
Photo by: Dan Ackerman/Libe Goad
A close-up view of the Kinect and the new Xbox 360 design.
Photo by: Dan Ackerman/Libe Goad
EA also chose a downtown LA theater for its press briefing.
Photo by: Dan Ackerman/Libe Goad
Medal of Honor made a comeback appearance, but looked suspiciously like EA's Battlefield: Bad Company.
Photo by: Dan Ackerman/Libe Goad
A live 24-person deathmatch.
Photo by: Dan Ackerman/Libe Goad
Another view of Medal of Honor's multiplayer game.
Photo by: Dan Ackerman/Libe Goad
Sure to delight parents everywhere -- EA now has a loyalty program for gamers called the Gun Club.
Photo by: Dan Ackerman/Libe Goad
Former Microsoft exec Peter Moore, now with EA Sports, gets a cameo in a trailer for EA's new MMA fighting game.
Photo by: Dan Ackerman/Libe Goad
Hall of Famer Joe Montana shows up to endorse Madden NFL 11.
Photo by: Dan Ackerman/Libe Goad
A brief glimpse of The Sims 3 for consoles.
Photo by: Dan Ackerman/Libe Goad
Finally, the biggest original game of the show so far -- EA's Bulletstorm.
Photo by: Dan Ackerman/Libe Goad

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