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Best Buy on Wednesday unveiled the "Samsung Experience Shop" within its store in New York's Union Square.
Much like other exclusive brand experiences, the area had tables featuring Samsung's phones, tablets, laptops, and other consumer electronics devices.
Best Buy CEO Hubert Joly kicked off the press event and welcomed us to the space. He said the partnership with Samsung will continue Best Buy's recent turnaround efforts.
Samsung co-CEO JK Shin shakes hands with Best Buy CEO Hubert Joly. The two men have agreed to operate the minishops for at least three years.
Samsung co-CEO JK Shin spoke to the press, noting the talks between Best Buy and Samsung started in December. By May, a good chunk of Best Buy stores will feature the Samsung minishops.
Tim Baxter, head of Samsung Electronics' U.S. business, noted the partnership will allow Samsung to show consumers how its products work together.
Several tables were home to phones and tablets arranged in the Union Square Best Buy.
The Samsung Experience Shops will vary in size and configuration depending on the individual Best Buy store's layout.
A wall of cases and accessories specific to the Samsung product line will be on display in the minishops.
Connectivity between devices will be more easily demonstrated in theses minishops.
Though the Samsung Experience shops within Best Buy will not be home to the Korean company's line of televisions, there is a station to demonstrate apps and connectivity with its home theatre systems.
There will be specially trained Samsung staff at each Best Buy who can help customers with questions, upgrades, and troubleshooting.