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Qualcomm's Toq smartwatch gives notifications for messages, phone calls, and other items.

Updated:Caption:Photo:Shara Tibken/CNET
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Like the Pebble, there are a variety of watch faces. This retro one's pretty great.

Updated:Caption:Photo:Scott Stein/CNET
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The Mirasol display is full color and highly reflective, using technology similar to e-ink. It looks great in bright sunlight.

Updated:Caption:Photo:Scott Stein/CNET
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The touch display allows for precustomized quick responses for texts, a clever idea.

Updated:Caption:Photo:Scott Stein/CNET
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Weather, of course, is one of the preinstalled apps.

Updated:Caption:Photo:Scott Stein/CNET
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The Toq's battery is actually housed in its watchband buckle. The strap is cut to fit for an individual wearer, an odd decision.

Updated:Caption:Photo:Scott Stein/CNET
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Another watch face. The Toq on Shara's hand looks a lot bulkier than on Scott's.

Updated:Caption:Photo:Shara Tibken/CNET
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The Toq has its own wireless charge base that doubles as a case. Stereo Bluetooth wireless earbuds are also included in a special edition package.

Updated:Caption:Photo:Qualcomm
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The Toq comes in black and white.

Updated:Caption:Photo:Qualcomm
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The main menu, which has a number of colorful app icons that can be swipe-navigated.

Updated:Caption:Photo:Qualcomm
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How many other colors will there be?

Updated:Caption:Photo:Qualcomm
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