Skydivers and cell phones? T-Mobile went all out to celebrate the release of its MyTouch 3G on Wednesday. With celebrity impersonators, professional BMXers, and L39 patriot jets, there was no end to the hoopla at Justin Herman Plaza in San Francisco.
MyTouch is T-Mobile's second Google Android phone. It has a touch screen that lets users customize the phone to be "100% You." It's filled with all sorts of applications, including Sherpa, Google Search, Google Maps, YouTube, and Picasa. It goes on sale for $199.99 in stores and online Wednesday.
As the skydivers jumped from 12,500 feet, the broadcaster yelled, "Look up, look up now!" Slowly descending, circling each other, the skydivers elicited ohhs and ahhhs from the crowd. One skydiver with a T-Mobile flag billowing out of his cowboy boots got dangerously close to the spectators as he tumbled down onto the life-size MyTouch landing pad.
Wearing an all-white Elvis suit, a parachuter blazes down into the plaza as giant balloons of confetti exploded, U2's "Beautiful Day" blasted, and a broadcaster announced, "Ladies and Gentleman, T-Mobile is proud to present the MyTouch with Google."
"You are about to witness a historical event of epic proportions," announced the broadcaster as L39 patriot jets flew over the San Francisco Bay (they were flying a tad too low for people to really see them).