Apple Computer's latest collaboration with U2's Bono has iPod fans seeing red. This crimson-clad 4GB iPod Nano Red sells for $199. Apple plans to donate $10 from each sale to a Bono-affiliated campaign to fight AIDS in Africa.
The announcement of the iPod Nano Red is part of a cross-brand campaign called (Product) Red. Several other companies, including the Gap and Motorola, are also selling (Product) Red items whose sale proceeds include a donation to the Global Fund to Fight AIDS, Tuberculosis, and Malaria.
U2 front man Bono and talk-show host Oprah Winfrey sport their red shopping bags in Chicago after buying (Product) Red items from the Gap. The duo was on their way to a Motorola store to buy red Motorola Razrs.
Other companies making contributions from the sale of (Product) Red products for the purchase of medicine for AIDS patients in Africa include Motorola, the Gap, Emporio Armani, American Express, and Converse.
Motorola has produced a special Bluetooth cell phone, the Red Motorol Razr VM3.