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Christmas Gift Guide
From the outside, the AT&T Experience store in San Bruno, Calif., looks like an ordinary AT&T store.
Caption by / Photo by Kent German/CNET Networks
Upon entering you can see that this store is a bit different.
Caption by / Photo by Kent German/CNET Networks
The store includes a lounge for watching AT&T's video content. More importantly, there are seats for taking a rest while you wait
Caption by / Photo by Kent German/CNET Networks
The highlight of the AT&T store are the six AT&T Surface displays. Developed by Microsoft, the surfaces allow you to research a variety of information, from plans to phones to coverage.
Caption by / Photo by Kent German/CNET Networks
When you place a phone on the surface, such as this Samsung SGH-A737, you can research everything you need to know about the handset.
Caption by / Photo by Kent German/CNET Networks
The interactive displays are entirely touch sensitive. From the home screen you can jump to a variety of menus.
Caption by / Photo by Kent German/CNET Networks
You can compare several plans side by side. You can drag the individual windows around if you wish.
Caption by / Photo by Kent German/CNET Networks
By placing one of the featured phones on the surface you can see the applicable plans for that handset.
Caption by / Photo by Kent German/CNET Networks
You can review all of the applicable specs like the size the weight and the battery life.
Caption by / Photo by Kent German/CNET Networks
You can look up the phone's feature list to see all the goodies that it offers.
Caption by / Photo by Kent German/CNET Networks
You even can see the full gallery of applicable colors
Caption by / Photo by Kent German/CNET Networks
Finally, you can round out your purchase with an accessory.
Caption by / Photo by Kent German/CNET Networks
If you can't decide, you can put two models side by side.
Caption by / Photo by Kent German/CNET Networks
The surface also shows coverage maps. By moving your fingers, in a method similar to the iPhone, you can zoom in on a chosen area.
Caption by / Photo by Kent German/CNET Networks
We've zoomed in to see AT&T coverage in the Bay Area.
Caption by / Photo by Kent German/CNET Networks
You even can view coverage block by block.
Caption by / Photo by Kent German/CNET Networks
The surface also shows 3G coverage in your area.
Caption by / Photo by Kent German/CNET Networks
A special iPhone display lets you play with Apple's handset.
Caption by / Photo by Kent German/CNET Networks
A selection of iPhone accessories are available as well.
Caption by / Photo by Kent German/CNET Networks
You can take all of AT&T's handsets for a test drive.
Caption by / Photo by Kent German/CNET Networks
Accessories are displayed just below the phones
Caption by / Photo by Kent German/CNET Networks
Or for more experienced tastes, you can choose from an array of designer cases.
Caption by / Photo by Kent German/CNET Networks
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