Sony hosted its annual Sony.Experience More showcase on Friday July 27 at the Sydney Convention and Exhibition Centre.
With a focus on high definition, Blu-ray was the star of the day. The latest movies were on show, as well as Sony's standalone players and PlayStation 3. Knowing HD content is nothing without an impressive display, Sony released a whopping 26 Bravia LCD televisions and three new projectors.
We also saw new Vaio notebooks, audio equipment and the current range of cameras and camcorders.
Three new home cinema projectors were on display, including the Bravia SXRD with 35,000:1 contrast ratio and the Bravia VPL-AW15, which boasts HDMI digital input, high contrast plate and 20dB quiet operation.
A crew of rock candy creators demonstrated their skills for passers-by, producing batches of rainbow lollies which were filmed by HD camcorders and streamed in high definition before they were gobbled up.