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Design, testing, manufacturing, and retail will all converge all under FirstBuild's roof.
A kitchen area for testing cooking concepts.
FirstBuild's first assignment is to design a functional indoor grill.
A micro-factory will be on-site for small-batch production.
The design area.
But that location is temporary -- GE has big plans for FirstBuild.
In a few years, it will move to a larger location on the University of Louisville campus.
This will allow FirstBuild and the University of Louisville's planned Institute for Product Realization to collaborate even more closely.