LeEco started out as an online video streaming company in China. With its eyes on the US, it also wants to sell phones, like the LePro 3. In addition to powerful hardware, the handset is affordable at $400 (or approximately £325 and AU$520).
LeEco views some of its current ventures (like making phones and TVs) as extensions to broaden its content platform. LeLive broadcasts shows live from the Internet and has travel, food and exercise channels watch.
The LePro 3 is available at LeEco's online retail portal. Though it's considered inexpensive given its hardware, there are other comparable handsets in its price range, like the OnePlus 3 (and the upcoming 3T) and the Motorola Moto Z Play.