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Ambitious Chinese device maker LeEco launched two new smartphones designed to take on handsets like the Google Pixel XL and OnePlus 3.

Published:Caption:Photo:James Martin/CNET

The Le Pro3 and Le S3 are both 5.5-inch phones. Can you guess which one's which?

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Both are encased in aluminum, but the LePro 3, right, has the fancier brushed finish.

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That isn't all the Le Pro3 has -- its specs also outstrip the Le S3, and it costs a little more, too.

Published:Caption:Photo:James Martin/CNET

Both phones share a fingerprint reader on the back.

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They both have a USB Type-C charging jack and stereo speakers.

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But it's the LePro 3 with the faster processor -- Qualcomm's Snapdragon 821 -- and an enormous 4,070mAh battery.

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LeEco made its name in China with Netflix-like content. It brings English-language shows to Le Pro3 and S3 users in an app called Live.

Published:Caption:Photo:James Martin/CNET

You won't pull down from the top to get to quick-access toggles. Instead, press the left-most soft button (the one shaped like a square).

Published:Caption:Photo:James Martin/CNET

The new phones have a 16-megapixel rear camera.

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Here's a sample shot from the dark demo area.

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There's an 8-megapixel shooter up front.

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Photos may look something like this.

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The metal handsets have metal nuggets for buttons.

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Here's the lock screen, shot on the S3.

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The Le Pro3 retails for $399, which converts to £326 and AU$518. There's a limited-time instant rebate as well. The Le S3 costs $249, which converts to roughly £300 and AU$323.

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Enjoy some more shots of the Le S3.

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Read more about the two new LeEco phones and our hands-on impressions here.

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