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The Loft has a simple, squat design. You'd be forgiven if you confused it with a BlackBerry.
The Loft's camera lens and speaker sit on the rear face.
On the right spine you'll find the Loft's volume rocker and camera shutter.
The Loft's keyboard feels a bit cramped in larger hands.
The keys are raised, but you don't get many dedicated shortcut keys.
The Loft has a comfortable feeling in the hand.