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The first collaboration of Intel and SMS Audio

Chipmaker Intel unveiled a new partnership with SMS Audio, the headphone company owned by rapper Curtis "50 Cent" Jackson, at the New Museum in Manhattan on Thursday night.

At the press event, the companies revealed the fitness-focused BioSport In-Ear Headphones, their first collaboration. The headphones can track a user's heart rate and are powered using a smartphone's audio jack, removing the need for a separate battery pack. The headphones will go on sale by the end of the year.

Photo by: Ben Fox Rubin

50 and Melo greet the crowd

Along with 50 Cent as SMS's majority owner, the company has NBA star Carmelo Anthony (left) as an investor and endorser of its sports and fitness product line. Here, Anthony shakes hands with SMS President Brian Nohe.

Photo by: Ben Fox Rubin

50 Cent discusses SMS's plans

With Anthony (right) at his side, 50 Cent said Thursday night the new BioSport In-Ear is part of his company's intention to become a high-end headphones maker.

Photo by: Ben Fox Rubin

50 Cent answers questions about SMS

Photo by: Ben Fox Rubin

Melo holding court after the press conference

Photo by: Ben Fox Rubin

Intel, SMS leaders come together

Mike Bell (left), the general manager of Intel's New Devices Group, with Brian Nohe, president of SMS Audio.

Photo by: Ben Fox Rubin

Adding to SMS's fitness line

SMS Audio has worked to differentiate itself by coming out with fitness-focused gear.

The BioSport In-Ear use an optical sensor to monitor a user's heart rate, which can then be recorded on the RunKeeper app.

Photo by: Ben Fox Rubin

Sturdy fit, stylish design

When I tried on the headphones Thursday night, they felt sturdy, with a strong strap and soft earbuds. The colorful design I saw was blue and black, but other designs available should include black paired with pink, yellow, or gray.

Photo by: Ben Fox Rubin

No need to recharge

Because there's no battery pack required, the device looks essentially like another set of headphones but with the added heart-rate tracking feature.

Photo by: Ben Fox Rubin

Patented ear-hook design

Here's A$AP J. Scott, the night's DJ, who was kind enough to model the headphones. The ear piece includes a wing that fits inside the ear, intended to create a snug, comfortable fit while exercising.

Putting on the earbuds for the first time took a little practice for me, but fit well once I got them in place.

Photo by: Ben Fox Rubin

Close-up of the earbud

Photo by: Ben Fox Rubin

Another angle of the earbud

Photo by: Ben Fox Rubin


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