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Intel Vice President Mooly Eden leads a CES press conference this morning, in which the chipmaker highlights its ultrabook efforts, including a touch interface, NFC, and gesture-based recognition. Here he's showing off a concept ultrabook that has both a touch screen and a keyboard.

Click on for more photos from the press conference.

Updated:Caption:Photo:James Martin/CNET
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Lots of demo ultrabooks provide a backdrop on stage.

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Intel kicks off the press conference "with something just a little bit different." Judson Laipply, who takes the stage wearing an Orange Crush shirt, does an "evolutions of dance" number.

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Eden hits on what consumers want in a notebook. He says they want it to be nice, sleek, and sexy.

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Intel shows off specs as it blows up a bridge in a gaming-app demo.

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We learn about transactions on ultrabooks using NFC.

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Eden says Intel is working to make every component slimmer to make ultrabooks thin.

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Eden talks about the history of interfaces.

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Moving on to touch interfaces in ultrabooks.

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Intel shows off the Nikiski concept ultrabook, a clamshell with a touch screen on the cover that lets you use the device without opening it.

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Proudly displaying the Nikiski concept.

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In the future, Intel foresees ultrabooks with gesture-based recognition, shown here in a video game.

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Intel marketing head Kevin Sellers takes the stage to talk about the company's ultrabook-marketing effort.

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"We have rallied the troops and our marketing engines to drive [ultrabooks] this year," Sellers says.

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"The buzz is building" for ultrabooks, Sellers adds.

Fueling that buzz, Intel pitches an upcoming announcement with Will.i.am, likely at tomorrow's keynote address from Intel CEO Paul Otellini.

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Intel gives away 50 ultrabooks to the media, stashed under their seats. Here's a lucky member of the press.

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