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Hasselblad Lunar prototype

Hasselblad Lunar prototype

Hasselblad Lunar prototype

Ergonomic wooden grip

A glimpse at Hasselblad's compact and SLR-like models?

Hasselblad Lunar wooden grip

Hasselblad Lunar prototype

Hasselblad Lunar prototype

Hasselblad and Sony announce partnership

Hasselblad's Lunar leader

Hasselblad Lunar prototype

Hasselblad Lunar prototype

Hasselblad Lunar prototype

Hasselblad Lunar prototype

Sony NEX-7 camera design

A prototype of Hasselblad's Lunar prototype. The company plans versions in wood from beech, mahogany, pear, and olive trees.
Caption by / Photo by Stephen Shankland/CNET
The Hasselblad Lunar prototype has gnarly knurled knobs and two red jewels.
Caption by / Photo by Stephen Shankland/CNET
The top of one Hasselblad Lunar prototype unveiled at Photokina shows a metal surface coated through physical vapor depoisition (PVD) techniques. The knobs are made of titanium.
Caption by / Photo by Stephen Shankland/CNET
The Lunar prototype's carved wooden grip is deigned to be stylish and ergonomic.
Caption by / Photo by Stephen Shankland/CNET
A Hasselblad slide presenting Hasselblad's design ideas shows not just the upper-right Lunar design, based on Sony's NEX-7, but also a compact model to the upper left and an SLR-style model to the lower right.
Caption by / Photo by Stephen Shankland/CNET
A side view of the Hasselblad Lunar prototype.
Caption by / Photo by Stephen Shankland/CNET
The top controls of Hasselblad's Lunar prototype unveiled at Photokina features large knobs. The design might change before the camera heads to market, planned for February 2013, Hasselblad cautioned.
Caption by / Photo by Stephen Shankland/CNET
Caption by / Photo by Stephen Shankland/CNET
Hasselblad Chairman and CEO Larry Hansen announces a long-term partnership with Sony for compact, mirrorless, and SLR cameras at Photokina. At left is Toru Katsumoto, deputy president of Sony's imaging group.
Caption by / Photo by Stephen Shankland/CNET
Luca Alessandrini, product manager of the new Lunar line of Hasselblad cameras, is based in a new design center in Italy. Here he speaks at a Hasselblad press conference to announce the Lunar.
Caption by / Photo by Stephen Shankland/CNET
The front of Hasselblad's Lunar prototype unveiled at Photokina. The camera, based on a Sony NEX-7, accepts E-mount lenses.
Caption by / Photo by Stephen Shankland/CNET
The underside of Hasselblad's Lunar prototype unveiled at Photokina is decidedly ordinary, with a battery and SD card slot under the hatch. This is prototype No. 41.
Caption by / Photo by Stephen Shankland/CNET
The Hasselblad Lunar prototype unveiled at Photokina also comes with grips made from Italian leather or carbon fiber.
Caption by / Photo by Stephen Shankland/CNET
Caption by / Photo by Stephen Shankland/CNET
This Hasselblad Lunar prototype brings a sculpted wooden grip and jewel-bedecked controls to a Sony NEX-7 camera design.
Caption by / Photo by Stephen Shankland/CNET
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