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Essential Products today unveiled its first phone, called (fittingly) the Essential Phone. Running on Android, the Essential Phone is a high-end device that hopes to reinvigorate the concept of the modular phone.

Essential's CEO is former Google exec Andy Rubin. Yes, that's the same Andy Rubin who created Android.

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The first thing you should notice about the Essential Phone is that its 5.71-inch display spans the entire width of the chassis. It even stretches up to the top edge, with a small cutout for an 8-megapixel camera. The only bezel is a small bit at the phone's bottom end.

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Around back is the main 13-megapixel camera and a fingerprint reader.

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Up in the top right corner of the phone's backside are the two magnetic ports for connecting accessories. This is where the device's modularity comes into play. You'll be able to add accessories such as a 360-degree camera and the ports will support data transfer and charging.

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When attached, the 360-degree camera, which consists of two 12-megapixel fisheye lenses, will poke out above the top of the phone.

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The camera will be sold separately for $50 (about £40 or AU$65).

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The Essential Phone has a titanium body with Corning Gorrilla Glass 5 covering the display.

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The touch display has a 2,560x1,312-pixel QHD resolution.

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The Essential Phone will come in black, gray, white and blue. And attention, minimalists: There won't be a logo in sight.

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Other features include a 3,040mAh battery, 4GB of RAM, 128GB of storage, Bluetooth 5.0, 4G LTE, Wi-Fi, NFC and GPS. It will run on a Qualcomm Snapdragon 835 octa-core processor, the same as the Samsung Galaxy S8.

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The Essential Phone will support USB Type-C, but it will not have a standard headphone jack.

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The Essential Phone will sell for $699 unlocked and should work on all carriers. Essential Products did not give a release date, but we should see the phone in the next few months. For now, it will be sold only in the US. (Should it come to the UK and Australia, that price converts to roughly £540 or AU$940.)

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