Nintendo, Sony and Microsoft have already showed off their latest products at press conferences earlier in the week, but today the show floor opens to the public, and thousands of giddy gamers get hands on with the latest games.
Caption byJames Martin
/ Photo by James Martin/CNET
Inside the Los Angeles Convention Center, the walls are plastered with gaming logos. With just one hour before the official noon opening, the crowds are lining up to be first in line to play.
Caption byJames Martin
/ Photo by James Martin/CNET
I think they'll need a bigger shuttle.
Caption byJames Martin
/ Photo by James Martin/CNET
Lining up inside the Los Angeles Convention Center Tuesday morning just hours before the doors officially open.
Caption byJames Martin
/ Photo by James Martin/CNET
Fans line up with just 15 minutes before the official opening of the E3 show floor.
Caption byJames Martin
/ Photo by James Martin/CNET
The word is given, and the crowds rush inside to get their game on.
Caption byJames Martin
/ Photo by James Martin/CNET
A futuristic booth babe wears glowing green glasses on the show floor.
Caption byJames Martin
/ Photo by James Martin/CNET
After all these years, Nintendo's Mario is still a fan favorite.
Caption byJames Martin
/ Photo by James Martin/CNET
Wii Fit U demo at the Nintendo booth.
Caption byJames Martin
/ Photo by James Martin/CNET
The Nintendo booth is calm before the show opens, in a few minutes, the place will be packed.
Caption byJames Martin
/ Photo by James Martin/CNET
Booth babes, another perpetual fan favorite.
Caption byJames Martin
/ Photo by James Martin/CNET
A costumed character poses with a dragon skeleton at the Dungeons and Dragons Neverwinter booth.
Caption byJames Martin
/ Photo by James Martin/CNET
Prior to the floor opening, the Xbox booth is quiet. The last calm before the gaming storm.
Caption byJames Martin
/ Photo by James Martin/CNET
Sleek race cars dot the floor for Microsoft's upcoming Xbox 360 video game Forza Horizon.
Caption byJames Martin
/ Photo by James Martin/CNET
The doors have just opened, and live coverage from GameSpot's booth is already under way.
Caption byJames Martin
/ Photo by James Martin/CNET
A fan poses with a life-size Halo vehicle at the Xbox booth.
Caption byJames Martin
/ Photo by James Martin/CNET
Domo checks out the Nintendo booth on Tuesday afternoon.
Caption byJames Martin
/ Photo by James Martin/CNET
Girls and guns outside the convention center for E3 pitching the 'World of Warplanes' game published by Wargaming.net.
Caption byJames Martin
/ Photo by James Martin/CNET