The gossamer structure is meant to be a physical
manifestation of the digital cloud. And it would, in fact, be a digital
cloud that collects and broadcasts real-time data related to ongoing
Olympic events, worldwide news and weather info, and practical city
info for visitors. Money to build the Cloud will be raised via sites such as Facebook, Twitter, and YouTube.
From within the main tower, visitors would have a closer look
at the bubbles broadcasting ongoing events in real time. They could also look
down on the city and the Olympic events taking place in buildings
The Cloud's extensive team includes Tomas Saraceno, artist;
Alex Haw, digital designer; Joerg Schleich, lightweight-structures
expert; Arup; Agence Ter; Studio FM; Google; GMJ Design; and a group
from MIT's Senseable City Laboratory. The MIT Senseable City Laboratory
team led by Carlo Ratti, includes Assaf Biderman, Mauro Martino, E Roon
Kang, Walter Nicolino and Giovanni de Niederhausern. The author Umberto
Eco is an adviser.