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Taylor Swift played live while Sony recorded and projected a 3d image of the performance behind her.

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Press, of course, were given 3d glasses to take in the show.

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CES 2010 CNET coverage Las Vegas

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I loved watching these massive Sony 3ality cameras being moved around on their cranes to capture the performance.

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CES 2010 CNET coverage Las Vegas

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CES 2010 CNET coverage Las Vegas

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Imagine it in 3d.

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I caught glimpses of the press conference production team coordinating over their headsets-- they put on an impressive show!

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Nigel Barker of America's Next Top Model fame...

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CES 2010 CNET coverage Las Vegas

Updated:Caption:CNET Reviews staffPhoto:Sarah Tew / CNET
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Lastly new 3D partnerships between Discovery Channel, IMAX, and Sony were announced.

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CES 2010 CNET coverage Las Vegas

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