Mozilla rolls off the tongue. It almost sounds like delicious cheese. But instead it's popular and often-experimental software. A name change might keep people who have never heard of the company from thinking it's something they'd want on their meatball hoagie.
The name change: Moz
Used in a sentence: "Frank works for Moz, on their new browser."
µTorrent is one of the most mispronounced pieces of software. If you type in "uTorrent" into any search engine it's the top result, and since µ's (mu's) are not a key on your keyboard, people just continue to use "u" instead.
The name change: Mew (like New, but Mu!)
Used in a sentence: "I just downloaded all of Shakespeare with Mew."
Wolfram Alpha is packing impressive search technology under its belt, but the name may hinder it from becoming something spoken of in casual conversation by tech luddites. The only answer is to simplify.
The name change: Walpha
Used in a sentence: "Tim used Walpha to find the circumference of his fish bowl."
TJ Maxx has always riffed word play off its title. Its early 1990s campaign touted "Get the Maxx for a minimum." But do people even know what the "TJ" stands for these days? It's just a name, but owes more to parent company TJX Companies Inc.
The name change: The Maxx
Used in a sentence: "Michael needed another dress shirt, so he went to The Maxx"
National Association of Securities Dealers Automated Quotations (NASDAQ)
NASDAQ stands for the National Association of Securities Dealers Automated Quotations. And while it rolls off the tongue a little easier than NYSE, it's missing some of that bold bravado that a brand change could bring.
The name change: The DAQ
Used in a sentence: "I just traded 1,000 shares of Enron on The DAQ."
The popular clothing store may offer warehouse pricing, but it's helped create a generation that does not know how to properly spell the word warehouse. To keep people from getting confused, and missing that word on future spelling tests, a name change tweaked a little.
The name change: ManHouse
Used in a sentence: "I just got my suit back from the ManHouse."
Foot Locker just sounds creepy. Is it a locker full of feet, or a place to lock up your foot? Either way, there's something that's little a bit off. Not to mention, you don't just buy shoes there--there are also other items making it a perfect candidate for a rebrand.
The name change: The Locker
Used in a sentence: "I just went to The Locker to pick up some new shoelaces."
Microsoft is the world's most dominant and profitable technology provider, with software that powers the vast majority of computers around the world. But it's definitely had its fair share of image problems. Maybe a brand change is not all that far-fetched.
The name change: The Softy
Used in a sentence: "The new Softy Office only made me enter my registration code once instead of eight times."
BlackBerry is technically a brand from parent company Research In Motion (RIM), but short of the capitalization it's also a fruit--and a very specific one at that. A name change could help simplify future offshoots of the BlackBerry family.
The United Parcel Service is most frequently referred to simply as UPS. That's easy enough to remember--and so is its color scheme which is brown. Brown trucks, brown uniforms, brown boxes. Even an advertising campaign that simply referred to the company as "brown."
The name change: Brown
Used in a sentence: "The package had one of Brown's tracking codes taped on the side."
This tax-preparation company is the epitome of the American Dream. Henry and Richard Bloch started the company with very little and ended up making a lot. The two decided to change the name of the company from Bloch to Block to keep people from misspelling, or mispronouncing it. So how about shortening it to make it easier to remember?
The name change: The Block
Used in a sentence: "I got my 1040 filled out at The Block."