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Congratulation

Blank slate

Nearby

Distance from the treasure

Found!

The iBeacon itself

Transmitter

Selfie with an iBeacon

Fellow traveler

Pleo

Found beacons

Tucked away

9 of 9

The prize

LAS VEGAS -- The Consumer Electronics Show is one of the world's biggest trade shows, but while tens of thousands of people flock to the largest companies' booths, most never hit some of the lesser-known areas.

That's why the Consumer Electronics Association, which puts on CES, added a scavenger hunt to its official mobile app this year -- to give people a fun reason to go exploring some of those otherwise ignored areas.

And scattered around the city, were nine iBeacon transmitters that called out to the app once a user was in range. CNET's Daniel Terdiman took time out of a busy day of keynotes and panels to track down all nine. And in the end, he won a prize for his efforts.

Updated: / Caption: / Photo: Daniel Terdiman/CNET
1
of 14

Congratulation

Blank slate

Nearby

Distance from the treasure

Found!

The iBeacon itself

Transmitter

Selfie with an iBeacon

Fellow traveler

Pleo

Found beacons

Tucked away

9 of 9

The prize

Players who took part in the scavenger hunt started out with a blank slate. All they'd see is nine greyed-out circles telling them which areas of the show to visit. Once there, they'd have to pinpoint the actual iBeacon location.
Updated: / Caption: / Photo: Daniel Terdiman/CNET
2
of 14

Congratulation

Blank slate

Nearby

Distance from the treasure

Found!

The iBeacon itself

Transmitter

Selfie with an iBeacon

Fellow traveler

Pleo

Found beacons

Tucked away

9 of 9

The prize

If you wandered near an iBeacon, an alert would pop up letting you know one was in the area.
Updated: / Caption: / Photo: Daniel Terdiman/CNET
3
of 14

Congratulation

Blank slate

Nearby

Distance from the treasure

Found!

The iBeacon itself

Transmitter

Selfie with an iBeacon

Fellow traveler

Pleo

Found beacons

Tucked away

9 of 9

The prize

The app would tell you (approximately) how far you were from an iBeacon. However, this information was usually an approximation, and would fluctuate wildly. Sometimes you would be standing in front of an iBeacon, and the app would think it was many feet away.
Updated: / Caption: / Photo: Daniel Terdiman/CNET
4
of 14

Congratulation

Blank slate

Nearby

Distance from the treasure

Found!

The iBeacon itself

Transmitter

Selfie with an iBeacon

Fellow traveler

Pleo

Found beacons

Tucked away

9 of 9

The prize

If you found an iBeacon, the app would let you know you'd located your treasure.
Updated: / Caption: / Photo: Daniel Terdiman/CNET
5
of 14

Congratulation

Blank slate

Nearby

Distance from the treasure

Found!

The iBeacon itself

Transmitter

Selfie with an iBeacon

Fellow traveler

Pleo

Found beacons

Tucked away

9 of 9

The prize

One of the nine iBeacons, hidden behind a wall at a CES location.
Updated: / Caption: / Photo: Daniel Terdiman/CNET
6
of 14

Congratulation

Blank slate

Nearby

Distance from the treasure

Found!

The iBeacon itself

Transmitter

Selfie with an iBeacon

Fellow traveler

Pleo

Found beacons

Tucked away

9 of 9

The prize

A look at an example iBeacon transmitter.
Updated: / Caption: / Photo: Daniel Terdiman/CNET
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of 14

Congratulation

Blank slate

Nearby

Distance from the treasure

Found!

The iBeacon itself

Transmitter

Selfie with an iBeacon

Fellow traveler

Pleo

Found beacons

Tucked away

9 of 9

The prize

CNET's Daniel Terdiman poses for a selfie in front of one of the nine iBeacon locations.
Updated: / Caption: / Photo: Daniel Terdiman/CNET
8
of 14

Congratulation

Blank slate

Nearby

Distance from the treasure

Found!

The iBeacon itself

Transmitter

Selfie with an iBeacon

Fellow traveler

Pleo

Found beacons

Tucked away

9 of 9

The prize

Fellow scavenger hunt participant Jason Auger of Uneekgeekworld.com poses in front of an iBeacon sign, although his mobile device had trouble recognizing the transmitter.
Updated: / Caption: / Photo: Daniel Terdiman/CNET
9
of 14

Congratulation

Blank slate

Nearby

Distance from the treasure

Found!

The iBeacon itself

Transmitter

Selfie with an iBeacon

Fellow traveler

Pleo

Found beacons

Tucked away

9 of 9

The prize

Playing the scavenger hunt provided some unexpected surprises. In the robotics section of the CES show floor, attendees could check out Pleo, a robotic dinosaur. What was a surprise was that Pleo was first introduced in 2007, but its developer, Ugobe, went out of business in 2009. Now, a new company is selling the creature.
Updated: / Caption: / Photo: Daniel Terdiman/CNET
10
of 14

Congratulation

Blank slate

Nearby

Distance from the treasure

Found!

The iBeacon itself

Transmitter

Selfie with an iBeacon

Fellow traveler

Pleo

Found beacons

Tucked away

9 of 9

The prize

When you find a beacon, the app reflects it by filling in the previously greyed-out badges.
Updated: / Caption: / Photo: Daniel Terdiman/CNET
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of 14

Congratulation

Blank slate

Nearby

Distance from the treasure

Found!

The iBeacon itself

Transmitter

Selfie with an iBeacon

Fellow traveler

Pleo

Found beacons

Tucked away

9 of 9

The prize

The signs representing the iBeacon locations were usually mounted on a pillar or a wall. In this case, it was in an area far away from where it was supposed to be, meaning many people had trouble finding it.
Updated: / Caption: / Photo: Daniel Terdiman/CNET
12
of 14

Congratulation

Blank slate

Nearby

Distance from the treasure

Found!

The iBeacon itself

Transmitter

Selfie with an iBeacon

Fellow traveler

Pleo

Found beacons

Tucked away

9 of 9

The prize

Success! CNET's Terdiman found all nine iBeacons after just a couple of hours of playing.
Updated: / Caption: / Photo: Daniel Terdiman/CNET
13
of 14

Congratulation

Blank slate

Nearby

Distance from the treasure

Found!

The iBeacon itself

Transmitter

Selfie with an iBeacon

Fellow traveler

Pleo

Found beacons

Tucked away

9 of 9

The prize

The first three people to finish won substantial prizes -- said to be a "tablet." Those that finished afterward got T-shirts and hats.
Updated: / Caption: / Photo: Daniel Terdiman/CNET
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