CNET también está disponible en español.

Ir a español

Don't show this again

Christmas Gift Guide

Apple Store Union Square

Apple Store Union Square

The forum

Retail chief

Angela Ahrendts

Angela Ahrendts

Plaza

Attention to detail

Grand staircase

Genius Grove

Genius Grove

Genius Grove

Beats, Bose, and other headphones

Glass and steel

Glass staircase

The forum and the Genius Grove

Apple Store Union Square

Apple Store Union Square

The avenue

Strolling the avenue

Apple bonding

Apple Store Union Square

Bright lights

Apple Store Union Square

Apple Store Union Square

Apple Store Union Square

Apple Store Union Square

Apple Store Union Square

Apple Store Union Square

Apple Store Union Square

Apple Store Union Square

Apple Store Union Square

Big box

On the 15th anniversary of its first-ever retail stores, Apple showed off its newest location, in downtown San Francisco.

Caption by / Photo by Josh Miller/CNET

Apple's newest store is located three blocks from an older San Francisco store. CNET got an early preview with other reporters.

The front of the building has two giant sliding glass doors, which are 42 feet tall.

Caption by / Photo by Josh Miller/CNET

A feature for new Apple stores is called the "forum." This includes a gigantic 6K video screen on a wall and seating for people to take photography classes and attend other sessions.

Caption by / Photo by Josh Miller/CNET

Angela Ahrendts, Apple's head of retail, joined the company two years ago to overhaul online and in-store retail.

Caption by / Photo by Josh Miller/CNET

"This is not just a store," Ahrendts said during a sneak peek for reporters at the store, the first in the world to feature the company's new retail design. "We want people to say, 'Meet me at Apple, did you see what's going on at Apple?'"

Caption by / Photo by Josh Miller/CNET

Ahrendts served as CEO of fashion brand Burberry before joining Apple. Here, she states the case for a wall of colorful iPhone cases.

Caption by / Photo by Josh Miller/CNET

The back plaza of Apple's new store will be open to the public 24-7 and will have free Wi-Fi. Any bets on how long it will take for someone to actually move into the park?

Caption by / Photo by Josh Miller/CNET

Wood grain is among the, um, granular details at Apple's flashy new retail outlet.

Caption by / Photo by Josh Miller/CNET

Stairway to iHeaven.

Caption by / Photo by Josh Miller/CNET

Goodbye, Genius Bar. Hello, Genius Grove. Apple created a new area for tech support in what Ahrendts called "the most beautiful place in the store."

Caption by / Photo by Josh Miller/CNET

"You know how iconic the Genius Bar is all around the world. But the word 'bar' denotes noisy, loud, chaotic," Ahrendts said. That's why the tech support area got a redesign.

Caption by / Photo by Josh Miller/CNET

Yes, those are real trees.

Caption by / Photo by Josh Miller/CNET

Apple showcases third-party accessories in its stores, including many you can't buy anywhere else.

Caption by / Photo by Josh Miller/CNET

New meets old with a view of one of San Francisco's many classically styled buildings.

Caption by / Photo by Josh Miller/CNET

An entrance to SF's famous Union Square can be seen just outside the door and across the street.

Caption by / Photo by Josh Miller/CNET

City on the left, country on the right. Take your pick.

Caption by / Photo by Josh Miller/CNET

iPalms in Union Square.

Caption by / Photo by Josh Miller/CNET

No word yet on whether Jony Ive instructed that woman to stand there so her bag would create a composition with the sign in the distance. It's possible.

Caption by / Photo by Josh Miller/CNET

The first floor of the new Apple Store is what the company calls the "avenue." It's supposed to feel like a small-town square with individual shops. Instead of a bakery, you'll have an Apple Watch section.

Caption by / Photo by Josh Miller

Browsers table-hop.

Caption by / Photo by Josh Miller/CNET

An Apple Store employee chats with Ahrendts during her visit to the store Thursday. A Phantom 4 drone looks on.

Caption by / Photo by Josh Miller/CNET

Happy Applers.

Caption by / Photo by Josh Miller/CNET

The ceilings in the new Apple Store feature hundreds of thousands of LEDs covered by cloth to give the room a bright glow.

Caption by / Photo by Josh Miller/CNET

Apple Watches in the foreground, Apple watch cap in the back.

Caption by / Photo by Josh Miller/CNET

Apple hopes levitating gadgets will inspire rising sales.

Caption by / Photo by Josh Miller/CNET

It doesn't take a genius to tell you where to find the laptops.

Caption by / Photo by Josh Miller/CNET

An Apple employee cases the joint.

Caption by / Photo by Josh Miller/CNET

Clever cabinetry.

Caption by / Photo by Josh Miller/CNET

A table of tablets.

Caption by / Photo by Josh Miller/CNET

CNET photog Josh Miller channels Alexander Rodchenko (or maybe László Moholy-Nagy). Not bad, Josh!

Caption by / Photo by Josh Miller/CNET

This staffer's outfit simply kilt 'em. (Sorry, we just couldn't skirt that one.)

Caption by / Photo by Josh Miller/CNET

A glowing wall of gizmos.

Caption by / Photo by Josh Miller/CNET

Apple's store in San Francisco's Union Square opens to the public May 21.

Caption by / Photo by Josh Miller/CNET
Published:
Up Next
These were the hottest holiday toys...
16