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Eager Apple fans lined up early to get a first look at the Grand Central Apple store. The store opened this morning.
A sign and velvet rope blocked the entrance to the Apple store until this morning.
Two Apple fans talked as they waited in the line that quickly grew this morning.
The first two people in line were Jacob Davis (right) and his father, Robert, who came down from Albany, N.Y., to check out the store.
An army of red-shirted Apple employees waited for the rush of new customers looking to check out the store. Here are two preparing for the opening.
On one side of the store, a table with bean bag chairs and iPads were set up--a popular spot for children and young adults.
The Grand Central store integrates the station's classic look.
Throngs of people wait outside the Grand Central Apple store before its official opening today.
Apple employees greet the store's first customers.
Customers get a first look inside the Grand Central store.
A customer seeks advice from an Apple employee.
While it takes its visual cues from Grand Central, the store definitely shows Apple's influence.
All of Apple's products were on full display.
The location features lots of open space, including chandeliers and the iconic high ceilings of the station.
A customer checks out an iPad from one of many tables showing off Apple's products.
Apple's full iPod lineup is on display.
Along with the east and northeast balconies, customers can swing a right after coming up the main entrance and head up the stairs to the personal setup area and accessory store.
Apple's store benefits from natural light filtering through the station.
A visitor snaps a photo of the store's grand opening.