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Nintendo's Pokemon Go Plus is a wristband, or pin, that lights up and vibrates when you're near a Pokemon in the popular game. Then, you can press a button to try to catch it. It allows you to collect items from nearby PokeStops, too.
You can clip it onto a shirt, or purse, if you'd rather not use it as a wristband.
Or remove the clip entirely, it looks like, and slide it into a pocket.
The light-up center of the Pokeball icon is a button you can press to attempt to catch Pokemon.
As you can see, it lights up green. If you succeed in catching a Pokemon, the pin will vibrate to inform you of your success.
Here it is in the wristband configuration. No idea how big this person's arm is, I'm afraid.
The idea is that you won't have to look at your phone constantly to play the game if you buy this device.
Look familiar? It's like Nintendo mashed up a Google Maps pin with a Pokeball. Smart.
This doesn't look like a great way to hold it, but it sure makes for a cool picture.