Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.
He's one of the fashion icons of our time.
His simple gray T-shirts project power, influence and a complete disregard for style.
Call it fashion disruption. Call it revolution through uniformity, but Facebook CEO Mark Zuckerberg has defined geek chic.
Those T-shirts, you see, are rumored to come special order from fashion designer Brunello Cucinelli and to cost between $300 and $400 each. They are also rumored to come from Fruit of the Loom, which would mean they cost between $3 and $4 each.
Now, however, you can get the Zuckerberg look for either a lot less or a lot more than he does.
On the Zuckerberg Shirt website, Buchroithner said his creations are "as close to the original as possible." He describes the color as "zucker-grey." At $46 a pop, you're surely (not) a zucker if you buy one.
Some people may even think they're the real thing and immediately invest in your next startup.
Your body will love you for them too.
The site gushes: "The mercerized combed cotton makes it so soft, your skin will thank you."
Buchroithner didn't respond to a request for comment as to whether the Facebook CEO, whose image is prominent on the Zuckerberg Shirt site, was contacted beforehand.
Buchroithner said on his site that 100 percent of the proceeds from these Zuckerberg shirts will go to the Chan Zuckerberg Initiative, the charity overseen by the Facebook CEO and his wife, Priscilla Chan.
The Chan Zuckerberg Initiative confirmed that neither Zuckerberg nor his wife are in any way connected with the site. I can feel a cease-and-desist letter zooming across the web as I write.
Still, is it wise to dress so much like one of your heroes? Isn't it a bit unoriginal? Doesn't it feel a little like Facebook copying Snapchat?
Find your own look. Then bathe in the glow as people copy you.
Update, 1:48 p.m. PT: Adds information from Chan Zuckerberg Initiative.
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