Tech Industry

ZTE to release new Nubia Z11 in China and US simultaneously

The Chinese phone maker is hoping to bolster its global position in the smartphone market by debuting its next flagship, the Nubia Z11, in China and the US at the same time.

ZTE's follow up to the Nubia Z9, the Nubia Z11, is set to debut simultaneously in China and the US. Pictured is the Z9 Max.

Sarah Tew / CNET


Unlike other Chinese smartphone brands, ZTE enjoys success in both its home country and in the US. Now, the telecommunications company is making moves to further build on that US advantage.

Its next flagship phone, the yet-to-be-revealed Nubia Z11, will debut simultaneously in China and the United States. It was announced on Friday by Nubia Vice president Ni Fei. The Z11 was designed for the US, and the company will release slightly altered models in each market, reports the South China Morning Post, though no actual release date was provided.

ZTE is currently the world's sixth biggest smartphone maker, according to Counterpoint Research, thanks mainly to sales in the company's homeland and the US, where in quarter two Strategic Analysis said it was the fourth most shipped smartphone brand. It appears the company is hoping to get a leg up on Huawei and Xiaomi, which are currently more popular in China but don't yet have a strong presence in the States.

The Nubia Z11 follows the Nubia Z9, which ZTE claims has sold over 5 million units worldwide since June. Rumours circulated last week showing rendered images of the Z11 with a bezel-less, 5.2-inch screen. The photos were reported by GSM Arena, who said the Z11 would come with a Snapdragon 820 processor, 4GM of RAM and up to 128GB of internal storage, though this has not been confirmed.

ZTE has traditionally sold sub-$200 smartphones in the US, but this year has been pushing premium offerings like the Axon Pro. America isn't the only international market the company has its eyes on though, as its Blade S6 smartphone, released in February, aimed to tackle budget buyers in South East Asia and Europe.