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YouView signing up 10,000 new viewers a week on TalkTalk

TalkTalk and BT reckon they're signing up to 10,000 YouView customers a week, with estimates nearing 230,000 total viewers.

It seems you're viewing YouView in droves. Broadband and TV services TalkTalk and BT reckon they're signing up to 10,000 YouView customers a week, with estimates of total numbers nearing quarter of a million viewers.

Revealing its financial performance for the end of last year, TalkTalk says it has signed up 80,000 YouView customers -- peaking at around 10,000 folks signing up per week. Meanwhile BT Vision revealed earlier it's signed up over 60,000 YouView customers.

The Guardian estimates YouView could now have around 230,000 customers in total, if you add those who have likely signed up in January and those who have bought the box themselves.

Standalone sales of the box on its own are reported to be substantially lower than sales as part of a broadband package, but that's not surprising given the pricetag of around £300 when you buy it yourself. By contrast, the box is free with selected broadband deals.

During the last three months of 2012, TalkTalk saw its first growth in customers for three years, as it moves into providing TV and mobile phone services on top of phone lines and broadband. But despite the growth in customers, TalkTalk's revenue fell to £415m from £422m.

The first YouView box went on sale in July last year after many delays, and it was worth the wait, winning a coveted four and a half stars and a prestijus CNET Editors' Choice Award in our review. YouView is the set-top box that essentially turns any TV into a smart TV.

It's backed by an alliance including the BBC, ITV, Channel 4, Channel 5, BT, Arqiva and TalkTalk, all led by Baron Lord Sugar of Boardroomshire. Press play on our video below to see what the fuss is about:

Now Playing: Watch this: YouView hands-on

Have you signed up to YouView? Is it the future of telly or a backwards view? Tell me your thoughts in the comments or on our Facebook page.