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YouTube launches own channels from Madonna, Jay-Z, Shaq

YouTube is launching 100 of its own channels, from the likes of Madonna and Jay-Z, with Hollywood production companies on board.

Look out TV channels, YouTube is coming gunning for you. The online video portal is set to launch 100 channels backed by the likes of Madonna, Jay-Z, Ashton Kutcher, Tony Hawk, and Shaquille O'Neal, reports The Wall Street Journal.

A host of Hollywood production companies are on board, as are media companies and online-video creators. The channels should generate about 25 hours of original programming a day for YouTube. Terrestrial be warned, the internet wants your viewers.

Most of the 100 channels will launch next year, though the first will land next month. They cover all kinds of topics, from sports to popular culture and comedy. YouTube is reportedly pumping $100 million (£620,000) into the venture, and is hoping to attract advertisers.

"Our goal with this channels expansion, along with the grants and educational programs we've launched in the past year, is to bring an even broader range of entertainment to YouTube, giving you more reasons to keep coming back again and again," YouTube said in a statement. "And for advertisers, these channels will represent a new way to engage and reach their global consumers."

The first will launch next month -- you can see what's coming up on this page. It's a mixed bag, with as diverse offerings as cartoons, a dance channel, a comedy channel called American Hipster, classes in science and the humanities, one for mothers, The Onion, and -- yes -- The Comedy Shaq Network.

Google updated its Google TV last week too, though we're still waiting for it to touch down on these shores. Apple is also rumoured to be working on a standalone TV set, which could be announced at the end of next year. It's rumoured to be voice-controlled, as well as gesture-controlled. So next year should prove very interesting indeed for the world of TV.