YouTube may be full of cat videos, but it's also a platform for people tackling important issues like tolerance and countering hate speech. YouTube wants to amplify those voices.
Google's massive video site on Thursday introduced Creators for Change, a new global program designed to support YouTubers who are making a positive social impact. As part of the program, YouTube will commit $1 million in equipment and product grants.
"Over the next year, program ambassadors will drive greater awareness of social issues and foster productive dialogue around these topics through the videos they create," wrote Juniper Downs, YouTube's head of public policy, in a blog post Thursday. "They'll also help identify and empower emerging creators who also want to speak out."
YouTube also said it will continue to work with non-governmental organizations, schools and media companies around the world to launch more local programs as part of Creators for Change.