After nearly a year and a half at Yahoo's helm, Yang replaced Terry Semel as CEO.once the company finds a replacement. Monday's announcement starts closing a chapter in the Internet pioneer's history that began in June 2007 when
It's been a rough time. Yahoo's stock has dropped from $28.12 when Yang took over as CEO to Monday's close at $10.63.
But though Yang didn't build Yahoo into a Google-slayer, he hasn't been idle, either. The company looks very different from when he took over, with the new Amp platform launched and theunder way to fire up activity on Yahoo properties. Here's a recounting of Yahoo's recent history.
June 12, 2007: Shareholders blast Semel and Yahoo's board at the company's 2007 shareholder meeting. Semel is defensive: "This is clearly a year of transition for our company. We believe we are well positioned now to take advantage of strong growth up ahead."
June 18, 2007: Semel steps down. Yang, previously bearing the title of chief Yahoo, takes over as CEO.
Jan. 7, 2008: Yang demonstrates Yahoo's vision for a back off its media strategy and move toward a site that's more useful for Yahoo members and used by them more often., a key part of the company's effort to
Jan. 29, 2008:while reporting fourth-quarter earnings. "We're making good progress executing on this strategy, and I'm confident we're heading in the right direction," Yang says. "This sort of transformation takes time, but we have the talent and the strong cash flow to succeed."
Feb. 1, 2008: Microsoft publicly announces its $44.6 billion cash-and-stock offer to acquire Yahoo. "Microsoft's consistent belief has been that the combination of Microsoft and Yahoo! clearly represents the best way to deliver maximum value to our respective shareholders, as well as create a more efficient and competitive company that would provide greater value and service to our customers," Microsoft CEO . Yahoo's stock surges from a close of $19.18 the day before the offer was made public to close at $28.38.
Feb. 11, 2008: Yahoo rejects Microsoft's offer, saying "Microsoft's proposal substantially undervalues Yahoo." The company would repeat this rationale several times in coming negotiations.
Feb. 12, 2008..
April 5, 2008:, threatening to take the matter directly to Yahoo shareholders.
May 3, 2008: Discussions break down.. "By failing to reach an agreement with us, you and your stockholders have left significant value on the table," Ballmer says in a letter to Yang. "But clearly a deal is not to be."
May 4, 2008: Microsoft and Yahoo had come close in their price discussions., while Yahoo had been willing to go as low as $37. as news of the breakdown goes public by telling Yahoo employees that "there's a reason why we're the only Fortune 500 company with an exclamation point at the end of our name, and now is the time to demonstrate what that exclamation point stands for."
May 18, 2008:--for a narrower slice of the company.
June 12, 2008:under which Google will supply some advertisements for Yahoo search results. The two will share the revenue, and Yahoo expects $800 million in revenue and $250 million to $450 million in new operating cash flow during the first year of the deal. Meanwhile, broke down.
June 26: After, that centralizes some power.
July 12, 2008:.
July 14, 2008: Carl Icahn, who owns about 5 percent of Yahoo stock and who had strongly urged a Microsoft deal, begins anand replace them with his own slate.
July 21, 2008:, agreeing to give him and two allies a seat on the board.
July 29, 2008: Investor.
Aug. 1, 2008:about the company's performance at the . "We might not see $33 again for two years," says Patrick Sheridan, who came from New York for the meeting. "I might have to cut my losses. I voted against the entire board."
Aug. 5, 2008: After uncovering a, Yahoo finds support for Yang and Chairman Roy Bostock much lower than initially expected. A total of 33.7 percent of shares withheld votes for Yang, 39.6 percent withheld votes for Bostock.
Aug. 6, 2008:.
Oct. 21, 2008: Yahoo reports a 64 percent decline in net income, lowers its financial performance forecast, warns of a softer ad market, and says the Yang maintains an optimistic tone that focuses on an indefinite future when the economy looks better. "While the advertising market goes through a down cycle, we believe the Internet ad market will recover, with Yahoo positioned to take share," Yang said.. Despite the bad news,
Nov. 5, 2008: The. Yahoo expresses its dismay, but Google--growing ever more dominant and facing more scrutiny as a result--doesn't think a big legal fight is worth it. The companies had proposed a narrower deal to the Justice Department, but to no avail, so Yahoo must bid adieu to $800 million in new revenue.
Nov. 17, 2008:once a successor is found. "All of you know that I have always, and will always bleed purple. I will always do what I think is right for this great company. While this step will be an adjustment for all of us, I know it's the right one," .