But what analysts and investors really want to know is how much did the Sunnyvale, Calif.-based corporation bring in on its second-quarter earnings report, published after the bell on Tuesday.
The self-described "technology company" reported net income of $331 million, or 30 cents per share (statement). Non-GAAP earnings were 35 cents per share on revenue of $1.135 billion, including traffic acquisition costs (TAC). Excluding TAC, Yahoo posted revenue of $1.071 billion.
Wall Street was looking for earnings of 30 cents per share on a revenue of $1.08 billion.
CEO Marissa Mayer made an initial reflection on the quarter in prepared remarks.
I'm encouraged by Yahoo!'s performance in the second quarter. Our business saw continued stability, and we launched more products than ever before, introducing a significant new product almost every week. From the new Yahoo! News, the new Yahoo! Sports app, the redesigned Yahoo! search, the new Flickr, the new Yahoo! Mail for tablet, the Yahoo! Weather app, our new Yahoo! app with Summly - this quarter drove tremendous improvements in our product line and our users responded with increased usage and engagement.
Mayer only called out one acquisition in her statement, but the full list consists of Astrid, Milewise, Loki Studios, Go Poll Go, PlayerScale, Rondee, Ghostbird Software and, most notably, Tumblr.
Yahoo paid $1.1 billion for Tumblr in May, which caused some controversy among the core user base when the news was revealed. Such a major deal prompted speculation that Yahoo would go after Hulu next, which at the time was at the center of a rumor-filled bidding war.
But as of last week, Hulu's current ownership coalition of 21st Century Fox, NBC Universal, and the Walt Disney Co. is staying put.
For the outlook, Wall Street is expecting Yahoo to deliver third-quarter revenue of $1.12 billion with earnings of at least 34 cents per share.
Yahoo offered third-quarter guidance of $1.06 billion to $1.1 billion in revenue. For the year, Yahoo is projecting revenue to fall between $4.45 billion and $4.55 billion.
More numbers to know from Yahoo's second quarter:
- Yahoo repurchased 25 million shares for $653 million and used a $1 billion in cash for acquisitions (including a $970 million to acquire Tumblr).
- Yahoo has now completed a promise to return $3.65 billion from Alibaba Group proceeds to shareholders.
- Number of Ads Sold (excluding Korea) decreased by roughly 2 percent on an annual basis.
- Price-per-Ad (excluding Korea) decreased 12 percent annually.
- In search, Paid Clicks (excluding Korea) increased 21 percent annually. Price-per-Click (excluding Korea) decreased by nearly 8 percent.