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Internet

XFL.com speeds toward end zone

XFL.com, the Web site for a new football league jointly owned by World Wrestling Federation Entertainment and NBC, has received a 224 percent boost in traffic numbers, according to Nielsen/NetRatings. The Web site received 463,000 unique visitors for the week ending Feb. 4, compared to 143,000 the prior week. Analysts said that since the World Wrestling Federation has successfully used the Web to promote wrestling, the XFL appears to be poised to make the same impact online. "The XFL is attempting to establish a solid brand, hoping to take a page from the play book of its co-owner, the World Wrestling Federation," said Allen Weiner, vice president of analytical services at NetRatings.

    XFL.com, the Web site for a new football league jointly owned by World Wrestling Federation Entertainment and NBC, has received a 224 percent boost in traffic numbers, according to Nielsen/NetRatings. The Web site received 463,000 unique visitors for the week ending Feb. 4, compared to 143,000 the prior week.

    Analysts said that since the World Wrestling Federation has successfully used the Web to promote wrestling, the XFL appears to be poised to make the same impact online. "The XFL is attempting to establish a solid brand, hoping to take a page from the play book of its co-owner, the World Wrestling Federation," said Allen Weiner, vice president of analytical services at NetRatings.