So sorry, gossip item in the Toronto Sun cites "unofficial word on Wall Street" in claiming that the former "Star Trek" star's decade-plus stint as the poster boy for travel deals site Priceline.com has been worth $600 million. Shatner was originally paid in Priceline stock when he began his pitchman gig in 1997, and it's been doing rather well as of late.: The biggest success of a Hollywood-Silicon Valley crossover may ultimately turn out to be William Shatner. A
To put things into perspective, with $600 million Shatner could probably buy about half of Twitter--and that's if you believe.
Granted, whenever a celebrity gossip column attempts to foray into the world of Wall Street, it should be taken with a grain of salt. (Sort of like whenever a washed-up actor tries his luck at the tech industry.) The language of the Toronto Sun item is vague enough so that it implies Shatner's entire net worth may be $600 million, not just his stake in Priceline. While it may be true that he "could find no work and lived in a truck he'd park on the street in the San Fernando Valley" after "Star Trek" ended its run, he returned to acting-world success in recent years as part of the cast of TV drama "Boston Legal." He's also become a quirky entertainment-industry regular with late-night TV spots like.
He's also(backed by CNET parent company CBS), which is based on a popular Twitter feed (yes, really) of the same name. So, even if rumors of his Priceline cash-out have been exaggerated, Shatner can indeed probably chalk up much of his financial success to technology that has nothing to do with beaming anybody up.