We dropped by CNBC's Power Lunch today to talk about James Cameron's upcoming Avatar movie and video game, and the related rush of interest in 3D technology. With a 16-minute preview trailer in select theaters, buzz is high, but so is the film's reported $240 million budget.
Will this give disaffected couch potatoes a good reason to get out to movie theaters (and pay a $2-4 premium)? Or will it end up like any of the previous attempts to 3D filmmaking -- consigned to the cultural kitch bin?
Check out the clip below: