And judging by the meager slate of events this week, 2004 isn't going to be the year that capsizes that tradition.
Among the sprinkling of happenings, Hewlett-Packard and partners will be serving up info on HP technologies at HP World 2004, starting Monday in Chicago.
Meanwhile, in San Francisco, fans of publishing technology will brave the summer fog for the Seybold trade show. Leave your shorts at home, and bring a sweatshirt--or you'll wind up shelling out for an ugly one, while shivering in Fisherman's Wharf.
Tech earnings reports are also light, but Novell, Applied Materials and Saleforce.com are scheduled to report, as are a thimbleful of other companies.
Events scheduled this week:
Monday, Aug. 16
- HP World 2004 is a conference for learning about Hewlett-Packard technologies from the computing giant and its partners. Aug. 16-20 in Chicago.
- Publishing technology takes the spotlight at the Seybold trade show, Aug. 16-19, in San Francisco, featuring presentations by Adobe Systems, Microsoft, Apple Computer and other companies.
Tuesday, Aug. 17
- Applied Materials is a semiconductor equipment company. It's expected to report a third-quarter profit of 25 cents a share.
- Network Appliance is a network storage company. It's expected to report a first-quarter profit of 12 cents a share.
Wednesday, Aug. 18
- Brocade Communications Systems is a maker of storage area networking, or SAN, products. It's expected to report a third-quarter profit of 4 cents a share.
- Intuit makes tax preparation and personal financial planning software. It's expected to report a fourth-quarter loss of 7 cents a share.
Thursday, Aug. 19
- Saleforce.com sells subscription-based customer relationship management, or CRM, software. First-quarter expectations are 1 cent per share.
- Novell is a software maker. It's expected to report a third-quarter profit of 5 cents a share.
Thursday, Aug. 19
- Initial Claims is the weekly total of new claims filed for unemployment compensation. Briefing.com expects a decrease to 340,000 for the week ended Aug. 14, from 333,000 the previous week.