With services like Wakozi around, the movie Half Baked likely would have been about 15 minutes long. The home delivery service has been designed with people of leisure in mind, linking up New Yorkers with local eateries and convenience stores that get solid and liquid nutritional goodness to their doors within the hour.
Unlike online grocery stores of yore, Wakozi's not doing any of the stocking or infrastructure necessary to get products out on its own; instead it's just acting as the middle man to get hungry people (or those in need of the spare roll of toilet paper at the most inopportune times) the means to get items delivered fast, and with just a few clicks.
The system works by matching you up with businesses that deliver within a certain geographical threshold. After plugging in your address, you can view an entire listing of these businesses, as well as their menus, delivery charges, hours of business, and estimated time of food arrival. Many promise delivery within half an hour, although others simply list the nebulous "ASAP."
Since launching less than two months ago, creator Robert Rizzo says the site's user base has increased weekly by more than 100 percent. He also says that one of the things that makes his system so potentially powerful is that it tracks what items are selling for each retailer, so they can stock up on items that are popular with the home delivery crowd.
Also worth noting is that the company hasn't spent a dime on advertising, and doesn't plan to until it raises its first round of funding. In the meantime, it's expanding into other areas of New York, including Brooklyn and Queens, before launching in two more major cities later this year.