Vudu has cut the price of its entry-level BX100 set-top box in half. Effective immediately, the box will retail for $149, down from $295.
It's not the first price cut for Vudu. The product debuted at $399 in September 2007, then dropped to $295 in January 2008. But unlike the $200 movie credit at Best Buy during last year's holiday buying season, the new price cut isn't a temporary promotional deal. Vudu is also axing prices on the Wireless Kit (was $99, now $79) and the Vudu XL (was $999, now $499).
The BX100 was already one of our favorite video-on-demand boxes, delivering more than 13,000 selections--10 percent of that in the best HD video we've seen outside of Blu-ray--and a handful of experimental free streaming services, including YouTube and Flickr. The price cut makes it that more attractive, and undercuts the $229 price tag of the Apple TV. We're still concerned about the company's long-term viability, but the Vudu still delivers a better selection, better interface, and better video quality than, say, the 2Wire Blockbuster OnDemand Box.
What do you think? Does the price cut make you more likely to buy a Vudu box, or would you prefer one of the competitors?