The club was sold by British virtual entrepreneur Jon Jacobs, who operates under the online alias 'Neverdie'. Jacobs made headlines back in 2005 when he purchased the then-unnamed resort for a honking great $100,000, a sale that broke the record for the most expensive virtual purchase ever. (The record-keepers clearly never witnessed the under-the-table sale of our godlike World of Warcraft character.)
Since then he's clearly re-grouted the floors and polished the discoball, because operating the virtual club NEVERDIE (yes, named after himself) has been bringing in a yearly profit of £125,000. Tidy.
Entropia Universe, which owns a real-life banking licence, allows in-game objects to be purchased using Project Entropia Dollars (PED). At any time a player can redeem their PED for real-world money at a fixed exchange rate. That means in-game items have actual cash-money value.
For more confirmation that massively multiplayer online role-playing games are essentially soul-draining work simulators, we read on Jacob's Wikipedia page that the original plan was to sell club NEVERDIE in one single $500,000 transaction, but instead individual pieces of the asteroid were sold off separately.
Eight of the 20 biodomes, the club's stadium, nightclub and the naming rights were sold for $335,000, with the rest of the cash coming from the other 12 biodomes, which had already sold for $25,000 apiece. The grand total: $635,000.
That sounds like a lot of work. And an awful lot of money. We recommend everyone reading this to stop immediately and start buying up in-game real-estate. And let us visit your space ranch when you're gazillionaires.