USA Today's online marketplace debuted last November with a financial site. Now it includes partners such as AutoWeb, the Monster Board employment site, the National Association of Realtors, and Rent.Net apartment directory.
The Gannett-owned newspaper, whose online site reports twenty million hits from 450,000 people daily, faces cutthroat competition on all fronts The players include print and online newspapers, as well as regional publications such as Digital City, Yahoo, CitySearch, and Microsoft's newly launched Sidewalk.
But many analysts say newspapers have an edge because of their established reader base and brand recognition.
The USA Today site will differ from others by creating an "integrated information center and marketplace" where consumers can make informed decisions about e-commerce, newspaper spokeswoman Allegra Young said. "We can allow people to make intelligent choices by having information at their fingertips," she said.