If you're a big YouTuber or are big into Vine, you've probably come across "unexpected John Cena". It's a mixture between a meme and a prank, with unrelated videos leading to a cacophonous appearance by the mutli-time WWE Champion. You can see examples of it here.
Now, Cena has partnered with US carrier Cricket Wireless to bring the meme to life. WWE "superfans" were brought into what they thought was an audition for a role as ambassador for a WWE-themed Cricket store.
In the background were decorations featuring the popular wrestler. As the fans were auditioning their hearts out, Cena burst through an image of his likeness, accompanied by two trumpeters. Naturally, chaos ensued.
"I have invaded the internet on a sometimes annoying meme," Cena admitted in the video. "Thanks to Cricket Wireless, today we get to make that meme real."