Looking to expand its flock of followers, Twitter is launching an app for live-streaming video on Apple TV, Amazon Fire TV and Microsoft's Xbox One.
The new app will feature all the live-streaming available on the social network, including content from Periscope and Vine. Wednesday's move comes just as the social network begins its live-stream of 10 NFL Thursday night games with tomorrow night's matchup between the New York Jets and the Buffalo Bills.
"Twitter has always been a great complement to TV, and now fans can enjoy even more premium video with live Tweets -- and the best content on Twitter -- right from their TVs," Anthony Noto, Twitter's chief financial officer, said in a statement. "We're excited to introduce this new experience to people, without requiring a paywall or having to log in to Twitter."
Twitter's effort to become a live-streaming powerhouse also includes games from Major League Baseball and the National Hockey League and a nightly sports highlights show called The Rally.
The social network will be streaming live National Basketball Association pregame shows as well as broadcasting some games from the Pac-12 conference.