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TweetDeck promises 'more power' after being bought by Twitter

The desktop client TweetDeck has officially been bought out by Twitter as the micro-blogging service looks to offer more advanced features for power users.

TweetDeck won't go a-changin', Twitter has promised, having finally bought out the maker of the popular desktop and mobile Twitter clients.

Twitter promised to "continue to invest in the TweetDeck that users know and love" in its announcement.  It sang the praises of the London-based company, saying it was a great example of a third-party developer designing tools for Twitter power users and creating value for the whole network.

TweetDeck founder and CEO Iain Dodsworth reiterated Twitter's sentiments in his blog post. Speaking of his company's "unwavering focus on providing high-quality tools and services for the Twitter-centric power-user," he was very clear on its new position and sought to reassure users that its service wouldn't change any time soon.

"By becoming part of the official platform, TweetDeck will now fill that role for brands, influencers, the highly active and anyone that just needs 'more power'," Dodsworth wrote. TweetDeck will continue to be based in London.

We were fairly certain a deal was in the offing and now the two companies have made it official. Neither has revealed the value of the deal, but CNN Money suggests it could be worth a cool $40m in cash and stock.

In March, Twitter stated that apps should not simply repeat Twitter's core functionality, but provide useful and innovative features.

Twitter has come a long way since it launched and now offers many features in its own Web interface and mobile apps. Though third-party applications may have helped Twitter grow in the early years thanks to adoption by a more geeky community, the writing could be on the wall for simple clones.

The standard tools suit most Twitter users. Now TweetDeck is on board, Twitter has more room to move into premium services or simply appease power users hungry for an advanced feature set. If that's its main concern, it would do well to leave its new acquisition well alone.