Nike seems to have joined GM on the Transformers bandwagon.
Manolo's Shoe Blog--yes, we even read shoe blogs here at Crave--noticed these Transformers that convert from a sneaker into a toy robot. The fake sneakers, which come as the characters Convoy or Megatron, are half-size replicas of actual Nike sneakers and even come in a shoebox. (Have fun explaining these to airport security.)
The sneakers, available this May for about $30 from Takara Tomy, are no doubt part of the marketing blitz for the July 4 release of the new Transformers action movie. A Japanese ad for Nike Air Max Q sneakers, showing a pretty incredible life-size transformation, has already been put up on YouTube.