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Toshiba cuts notebook prices

Cuts reach 11 percent on its high-end portables, part of the company's effort to retain its lead in the increasingly competitive laptop market.

Toshiba cut prices today on its high-end notebook PCs by up to 11 percent as part of its effort to retain its lead in the increasingly competitive laptop market.

The price cuts on its Satellite and Portege portables follow the rollout last month of new and updated systems.

The price cuts and new models come amidst an intense battle with Compaq Computer to maintain its position as the top notebook manufacturer. Toshiba, which had perennially ruled the market, saw its market share slip last year.

An example of the cuts: A Satellite 4010/4015 CDS model with 266-MHz Intel Pentium II, 12.1-inch dual-scan display, and 4.1GB hard drive is now $1,599, down from $1,799, an 11 percent reduction.

The company now has at least 8 notebooks under $2,000, a price point that is attracting an increasing number of corporate buyers used to spending $3,000 or more for notebooks.